Project Details:

Urban Elements is a boutique fitness studio located on Pittsburgh’s vibrant North Shore. The studio owners were looking for a fresh, updated website that was edgy, motivating and inviting to both their male and female clients. They also wanted the site to be easy to navigate and lead clients to book a class.

We used a black and white color theme that was dominant on the website to create that edgy feel but we chose to mix in some muted colors with the black and white to add depth and warmth to make the site feel more inviting. I also designed their newsletter template and Welcome Email to match the look and feel of their beautiful new website.

I had so much fun working with this studio creating a site that captured the spirit of their amazing space and presence!

Services Included:


Website design, build & launch


Newsletter Template


Welcome Email Template


“This is a big moment for me as a business owner. I always half-assed my way through do-it yourself web platforms. To have the money to spend on a professional, legitimate website that speaks to exactly what we represent is a huge accomplishment in my eyes. From start to finish, I was so blown away by Rachelle’s inclusive design process and professionalism. I can’t stop looking at our new site! “

Brittany Troyer – 

Urban Elements & Cycology